Free
£0/mo
- 1 staff · 1 location
- 10 services · Request only
- Card rate 1.5% + 20p → paid to Stripe · 0 % → BeautyZilla
One chair, request-only booking, a booking page.
Start free
No card needed, no time limit
Pricing
0 % commission. £0 to start.
Worked example: three chairs, one salon. Core at £49 a month for the plan; text reminders at cost, card fees extra.
Prices exclude VAT · UK 20 %
Core
£49/mo
- 5 staff · 1 location
- Unlimited services · Instant
- Card rate 1.5% + 20p → paid to Stripe · 0 % → BeautyZilla
A team up to 5 with instant booking, deposits and a full site on your own domain.
Start 14-day trial
Card needed. Nothing taken for 14 days.
Grow
Recommended — the plan most single-site salons with a team of 6–15 pick — change the calculator below and this badge follows your numbers.
£99/mo
- 15 staff · 1 location
- Unlimited services · Instant
- Card rate 1.5% + 20p → paid to Stripe · 0 % → BeautyZilla
A team up to 15 with WhatsApp and SMS reminders, email marketing, waitlist and Smart Schedule.
Start 14-day trial
Card needed. Nothing taken for 14 days.
Pro
£149/mo
- Unlimited staff · Unlimited locations
- Unlimited services · Instant
- Card rate 1.5% + 20p → paid to Stripe · 0 % → BeautyZilla
Any size, any number of locations, with point of sale, forms, inventory, time clock and payroll.
Start 14-day trial
Card needed. Nothing taken for 14 days.
What will it cost me?
Your salon, all in, per month
Four numbers about your salon give you the plan you actually need, the monthly total, and what the same salon pays elsewhere.
Staff members
Locations
SMS reminders a month
Marketplace bookings a month (£)
Average ticket (£)
Share that is a new client's first visit (%)
Your monthly, all in
Recommended for 6 staff: Grow — Core caps at 5
Plan — Grow£99.00
SMS × 400at cost — rate published when the channel goes live
BeautyZilla commission£0.00
Total a monthat cost — rate published when the channel goes live
Total withheld — SMS is passed through at the provider's rate, which is not published yet. Everything else above is exact.
Card processing 1.5% + 20p paid to Stripe on your own account — never to us. £0.00 commission on every plan — a marketplace booking costs you the same as a walk-in.
The same salon elsewhere, over 12 months
Every figure is arithmetic on integer pence with round-half-to-even at the end of each term — no percentages are rounded before they are multiplied.
Compare every plan
Compare every plan, feature by feature
Every row differs somewhere across the four plans, so nothing is hidden.
| Feature | Free | Core | Grow | Pro |
|---|---|---|---|---|
| Limits | ||||
Staff membersTeam members who can hold appointments. Owners count. A cap is a hard limit at invite time. How it works | 1 | 5 | 15 | Unlimited |
LocationsPhysical sites with their own address, hours and calendar. How it works | 1 | 1 | 1 | Unlimited |
ServicesActive, bookable services on the menu. Free's cap is the size of every seed pack. How it works | 10 | Unlimited | Unlimited | Unlimited |
Gallery photosGallery images on your booking page or site. How it works | 3 | Unlimited | Unlimited | Unlimited |
| Booking & site | ||||
BookingRequest means you confirm each booking; instant means the slot is theirs the moment they book. How it works | Request only | Instant | Instant | Instant |
WebsiteA booking page on our domain, or a full website on yours. How it works | Booking page | Full site + domain | Full site + domain | Full site + domain |
Marketplace placementHow your listing ranks and what badge it carries in marketplace results. How it works | Standard | Instant-book badge | Instant-book badge | Priority placement |
| Features | ||||
DepositsTake a card deposit at booking, held against no-shows under your own policy. How it works | ||||
Point of saleTill, tenders, receipts, shifts and cash management at the desk. How it works | ||||
Email marketingEmail campaigns and automations to your own client list. How it works | ||||
AI review repliesDrafted replies to reviews you approve before they post. How it works | ||||
WaitlistClients queue for a full day and are offered the slot when one opens. How it works | ||||
Smart ScheduleOrders the slots a client sees first to pack your day tighter. Never hides a slot. How it works | ||||
SMS remindersReminders and confirmations by SMS, billed at cost. How it works | ||||
Online formsConsultation and consent forms attached to a booking. How it works | ||||
InventoryStock levels, suppliers, purchase orders and stock takes. How it works | ||||
Time clockStaff clock in and out; hours feed payroll. How it works | ||||
PayrollPay runs from hours and commissions. How it works | ||||
One card per plan below; the full grid appears on wider screens.
Free
- Staff members
- 1
- Locations
- 1
- Services
- 10
- Gallery photos
- 3
- Booking
- Request only
- Website
- Booking page
- Marketplace placement
- Standard
- Deposits
- Point of sale
- Email marketing
- AI review replies
- Waitlist
- Smart Schedule
- SMS reminders
- Online forms
- Inventory
- Time clock
- Payroll
Core
- Staff members
- 5
- Locations
- 1
- Services
- Unlimited
- Gallery photos
- Unlimited
- Booking
- Instant
- Website
- Full site + domain
- Marketplace placement
- Instant-book badge
- Deposits
- Point of sale
- Email marketing
- AI review replies
- Waitlist
- Smart Schedule
- SMS reminders
- Online forms
- Inventory
- Time clock
- Payroll
Grow
- Staff members
- 15
- Locations
- 1
- Services
- Unlimited
- Gallery photos
- Unlimited
- Booking
- Instant
- Website
- Full site + domain
- Marketplace placement
- Instant-book badge
- Deposits
- Point of sale
- Email marketing
- AI review replies
- Waitlist
- Smart Schedule
- SMS reminders
- Online forms
- Inventory
- Time clock
- Payroll
Pro
- Staff members
- Unlimited
- Locations
- Unlimited
- Services
- Unlimited
- Gallery photos
- Unlimited
- Booking
- Instant
- Website
- Full site + domain
- Marketplace placement
- Priority placement
- Deposits
- Point of sale
- Email marketing
- AI review replies
- Waitlist
- Smart Schedule
- SMS reminders
- Online forms
- Inventory
- Time clock
- Payroll
Card processing
What you pay, and who you pay it to
Card payments run on your own Stripe account. Stripe's published rate goes to Stripe; our share of every payment is nil, and a test in our codebase fails if that ever changes.
USD rates are Stripe's published US rates, paid to Stripe. We do not print a number we have not read from their page — see stripe.com/us/pricing.
BeautyZilla's share of any of it£0.00 — we never set an application fee — enforced by the test
NEVER sets application_fee_amount on a payment intentConnect Standard: your Stripe account, your payouts, your rates as you negotiate them with Stripe.
Messages
SMS and WhatsApp are passed through at the provider's rate with no mark-up. The rate is published here the day each channel goes live.
Founding Salon offer
Own it outright. One payment, no subscription, ever.
A limited run of lifetime licences for the first salons who commit early — one payment now, full access for as long as BeautyZilla exists.
Core — for life
£2,9970 of 100 reserved · 1 location
Grow — for life
£4,9970 of 50 reserved · 1 location
Pro — for life
£7,9970 of 25 reserved · Up to 3 locations
- Zero commission on marketplace bookings, forever — not just during a promotional window.
- 60 day money-back guarantee
- SMS and WhatsApp messages are billed at cost — everything else is included, forever.
More than 3 locations?
Chains and franchises get a migration plan, a named contact and rollout support.
Pro has no cap on locations, but a rollout across sites is a project, not a signup: staff imported per site, a cut-over weekend per site, one bill. Tell us the number of sites and we book a 15-minute call.
No chain has rolled out yet, so there is no average rollout time to print here. The first one will be measured and stated.
Twelve questions salons ask before they pay
Can I change plan later?
Yes, up or down, any day. An upgrade applies at once and is billed pro rata; a downgrade applies at the end of the current period. Nothing is deleted on a downgrade — features above the new plan's cap simply stop.
Is Free really free?
Yes: £0, no card, no time limit. One staff member, 10 services, request-mode booking and a booking page on our domain. Card processing on Free is Stripe's rate, paid to Stripe.
What is the £199 setup fee?
A one-off on Core only: we enter your team, import your client list, services, and past and future appointments and gift cards from a Fresha, Treatwell, Booksy, Phorest or Timely export (or CSV), publish your site on your own domain and walk you through the calendar and till. The five items are listed on the Core column.
Do you take a cut of my bookings?
No. 0 % on every plan, including marketplace bookings from new clients. Card processing is paid to Stripe on your own account; our share is £0.00 and a test in our code fails if an application fee is ever set.
What are the card rates?
Stripe's published UK rates: 1.5 % + 20p online for standard UK cards and 1.4 % + 10p in person on EEA cards, read from stripe.com/gb/pricing on the date shown above. Negotiate a better rate with Stripe and it is yours.
Is there a contract or notice period?
No contract. Monthly plans cancel from the billing screen and end at the period's close; annual plans run to the end of the year paid. There is no notice period.
What happens to my data if I leave?
You export clients, services and appointments as CSV from the console at any time, on every plan, and your account is deleted 30 days after you close it. Your Stripe account is yours and stays with you.
Can you migrate me from Fresha, Treatwell, Booksy or Vagaro?
The migration import reads an export from Fresha, Treatwell, Booksy, Phorest or Timely, or any CSV with a column mapping, and brings over the client list, services, and past and future appointments and gift cards. Staff records and reviews are not imported yet, and every column map is inferred, not yet checked against a real export file — the switching guides list exactly what is.
Do prices include VAT?
No. Every price on this page excludes VAT; UK VAT at 20 % is added on the invoice. BeautyZilla does not compute your salon's own VAT position — that stays with your accountant.
What about more than one location?
Free, Core and Grow include one location; Pro has no cap. Above three sites we run the rollout with you — book the 15-minute call above.
What happens when I hit the staff cap?
The invite is refused with the cap named and a one-click upgrade. Existing staff keep working; nothing is locked. Core caps at 5, Grow at 15, Pro has no cap.
When is support available?
Email and in-app chat on every plan, answered by a person within one working day; Pro gets a named contact. There is no phone line yet — that is stated here rather than promised.
Start on Free, upgrade when the cap says so.
Software for every trade